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Scott MacDonald: Social Media Shores Up Marketing

Always on the lookout for tools that will help his firm grow, Scott MacDonald, broker/owner and president of RE/MAX Gateway in Chantilly, Va., is a big believer in RISMedia’s ACE (Automated Content Engagement) social media program. “I started using ACE…

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What lenders are missing when it comes to mobile technology

The majority of homebuyers, especially Millennials, do extensive research online and on their mobile devices before making any purchase—especially for something as large as a home. While many lenders are jumping on the trend to incorporate technology into their customer…

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Leading the Way with Technology

In the following interview, Ravath “RP” Pok, principal broker/owner of Realty ONE Group in Midvale, Utah, discusses the benefits—and challenges—of using technology. Region Served: Salt Lake County Years in Real Estate: 21 Number of Offices: 1 Number of Agents: 69…

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