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Nothnagle Realtors and RealtyUSA Transition to Howard Hanna Brand Following Mergers

Nothnagle Realtors and RealtyUSA have changed their names to Howard Hanna Real Estate Services following mergers with the company, Howard Hanna recently announced. Howard Hanna branding is now on the companies’ advertising, marketing materials and signage, as well as on the companies’ websites, which redirect to HowardHanna.com.

The decision of the three family-owned and -operated companies to partner together, Nothnagle in 2015 and RealtyUSA in 2016, has produced a company with more than 101 offices across New York state and a 32 percent marketshare of homes sold, according to a release on the transition.

“We continue to grow and evolve, remaining mindful of our mission to provide unparalleled, innovative and comprehensive real estate services to our clients,” says Howard W. “Hoby” Hanna, IV, president of Real Estate Brokerage for Howard Hanna. “We’re excited about the strategic growth that comes from the bringing together of these three great brands under Howard Hanna, and, also, the expansion that will happen over the next few months. It means consistency for our nearly 3,200 agents across New York state and enhanced tools and marketing for our customers.”

“Howard Hanna is the largest family-owned real estate company in America,” says Merle Whitehead, chairman of Howard Hanna New York and former owner of RealtyUSA. “It is only logical to leverage that broad identity across all markets, including New York, where the Hanna name will be the dominant market leader. With the marketing and technology of Howard Hanna, we plan to serve the real estate needs of over 100,000 families this year.”

“Establishing brand consistency is about more than just putting a logo on buildings and for sale signs,” says Armand D’Alfonso, president of Howard Hanna New York and former owner of Nothnagle Realtors. “It is about being compatible and credible. The attributes of Howard Hanna, RealtyUSA and Nothnagle are interlinked, and we are all working together for the best interests of our clients. There is a high level of loyalty and longevity among management, agents, employees and clients that will allow for continued growth. We are all moving forward together.”

For more information, please visit www.howardhanna.com.

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